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Tag Archive | "monetization"

Branded watermelons: Phil Larson, Christopher Kassulke, and Kim-Mai Cutler discuss mobile gaming in China

Have you seen Fruit Ninja branded watermelons for sale in China? News to Phil Larson if you have–they’re not being offered. But that doesn’t mean it couldn’t happen–one day. Fruit-themed merchandizing wasn’t the only thing on topic when Phil Larson, CMO of Halfbrick, and Christopher Kassulke, CEO of HandyGames, came to the GMIC main stage…

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Posted in Games, Mobile Comments

International VC’s Discuss the Challenges of Going Global for Chinese and US Mobile Companies

Akio Tanaka of Infinity Venture Partners moderated a discussion on investment opportunities in mobile yesterday at GMIC SV. The panelists represented globally active funds, including Jeff Clavier from SoftTechVC, John Malloy from BlueRun, Pete Moran of DCM, and Jeff Richards from GGV, with the latter three especially focused on the Chinese market. Tanaka framed the…

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Posted in Industry Leaders, Mobile Comments

Who Makes Money In China’s Mobile Market?

Though China’s domestic mobile Internet market has been booming since 2009, lingering questions remain about how to make a profit rather than simply reach more users and attract investment. It is estimated that the whole mobile Internet industry cannot make money until the number of smart phone users reaches 350 million. Under these circumstances, many…

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Posted in Mobile Comments

GMIC2012: Emerging Mobile Business Models

Second to last before the grand finale of this year’s GMIC came some insight into one of the most important questions in the mobile Internet industry and what many have already wondered about – how do we monetize? William Bao Bean, Managing Director of Singtel, Innov8, started the panel discussion by asking how companies can…

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Posted in Mobile Comments

Cross-Platform Monetization Strategies Panel

In a panel on cross-platform monetization strategies led by Zhang Peng, Chief Editor of Business Value Magazine, five panelists from diverse companies provided insight on the mega-trends and importance of cross-platform strategies that are taking place in the realm of mobile business. Wang Yulin, EVP, iFeng.com – Mobile Internet is certainly the major trend of…

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Posted in Mobile Comments


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