Mika Kuusisto is Chief Revenue Officer of Outfit7 Group. Based out of the company’s Cyprus headquarters, Mika looks after all revenue streams for Outfit7 and Bee7. Previously he was running global business development for Unity Ads, one of the biggest video networks for games based on Unity\’s acquisition of Applifier in 2013. Mika has been passionately working with mobile app developers since 2002 when he joined Nokia. Since leaving the corporate world in 2007, he has been driving growth for many amazing start-ups through mobile games, apps and advertising industries. We caught up with Mika to learn more about him and his work.
Catch Mika Kuusisto in a panel discussion with Yoav Oz, Co-founder, Spotad and Sagi Niri, Chief Operating and Financial Officer, Matomy Media Group, moderated by Hagai Tal, CEO, Taptica, at 12:45 – 13:30, on the topic “East & West — User Acquisition and Monetization.”
What do you like the most about your job?
It is amazing to be part of an executive team for one of the biggest app developers in the world. The fact that we have 250 million monthly active users makes me humble, and very proud at the same time. My role provides me with an opportunity to continuously learn, work with very smart people, and have lots of fun!
Which industries are of greatest interest to you?
Mobile games, apps, and online industries are my passion – I am very lucky to be working right in the heart of the digital sphere.
3 must-have apps on your phone?
Skype – I use it every day for hours while speaking with my team and our partners globally. We have users in 230 territories all across the world, and I want to make sure they are happy and engaged with our apps and our content.
Gmail – A must-have when running sales for a globally operating company. It gives me a chance to quickly reply to important emails when on the move.
My Talking Tom – Our own game with several hundreds of millions of downloads goes without saying, right? I love to show this app to people I meet and try to explain what made it such a big hit.
Please describe the best pitch you have ever heard.
We are working on it right now! We launched Bee7 in late 2014 to provide other developers with similar monetization and cross-promotion tools that helped Outfit7 grow to over 3.3 billion downloads in just a few years. We are now introducing a groundbreaking re-engagement tool to enhance the Bee7 solution, one which significantly increases retention and LTV for mobile games and apps. Acquiring new users is becoming more and more challenging for this industry, so we want to help everybody to keep their existing users playing their games longer. Our new technology is a tremendous advantage to all game developers, and will shift the focus to retention rather than user acquisition.
Who is your favorite superhero?
Can I say Talking Tom again?
What are the things you are looking for in people you are hiring?
Passion, motivation, and eagerness to learn are the most important characteristics. Having relevant experience is naturally a plus. But because this industry changes so rapidly, I am looking for candidates who can demonstrate their ability to be dynamic, learn quickly, and provide me with the best opportunity to grow the company.