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GMIC Tel-Aviv 2016 Know Your Speakers: Tomer Bar Zeev, CEO and Co-Founder, ironSource


Tomer Bar Zeev is the Co-founder and CEO of ironSource, a world leading digital distribution company. He was also the Co-founder and CEO of FoxTab, a popular 3D tab management Firefox browser add-on, which joined the ironSource family of companies in 2011. Previously he served in VP positions at Payoneer and Atlas CT. We caught up with Tomer to learn more about him and his work.

Catch Tomer Bar Zeev, CEO, IronSource; Oren Kaniel, CEO & Co-Founder, AppsFlyer; Eytan Galai, Managing Director, Outbrain and Micha Kaufman, Co-Founder & CEO, Fiverr in a panel moderated by Laura Rosbrow, Managing editor, Geektime at GMIC Tel-Aviv on March 22, 2016 from 11:00 AM to 11:45 AM.

Click here to register for GMIC Tel-Aviv 2016.

What do you like the most about your job?

The people I work with. With a history of strategic M&A at ironSource, I am lucky to have more co-founders than most, since the founders of each company have stayed on to be part of building something bigger together. Instead of creating chaos, having multiple CEO-type characters leading the company gives us an amazing edge. While we all share the same underlying DNA and believe in the same vision, we have radically different interests, talents and ways of doing things, which makes for a very interesting work environment.

Which publicly traded company do you think will be the first trillion dollar company and why?

Amazon – for their diversity, efficiency and focus on perfect execution. The company started with one vertical and  just kept going, and each area they diversified into has proven successful. I think the really impressive technology companies of the future will be ones that can continually innovate, diversify and expand their original or core business.

It’s amazing to think that Amazon started as eCommerce and now offers one of the leading cloud platforms out there. Those two businesses have little to do with one another on the surface.

The reason they are so successful is because everything they do is perfectly executed. Amazon have proven that bringing  their attitude, talent and skills to any project or product can make it a success, and I think that gives them the power and potential to be a trillion dollar company.

Which company is the most Inspiring company nowadays to you?

I find WeChat super impressive and inspiring in the way that they’ve used communication as a base for building a much  larger business.

WeChat understood that on a basic level, people are  built to communicate, and that communication forms the foundation  of every other interaction or action we make. As a result, they successfully built an entire ecosystem of services around their communication product that goes far beyond communication itself.

Being able to understand deep, foundational pain points that are built into the daily life of any client – from businesses  to people or organizations – is critical to creating a successful company.

What are the things you are looking for in people you are hiring?

Above all things, I’m looking for people who are comfortable with taking the initiative and being personally  accountable. From the start, ironSource has been a company which operates in a bottom-up way, and we’ve worked very hard to ensure it stays that way. We’ve developed a reputation for being a place where people can come to fulfil a vision – in whatever field  that might be – so ironSource employees tend to be real self-starters.

In many ways, I want ironSource to operate like a startup-building machine, which is why we also run an  internal innovation lab whose only purpose is to create new products and services that don’t necessarily have anything to do with our core business. This means the company has often evolved in surprising and unexpected ways, but we’ve found that if you give  talented people the leeway and resources to realize their vision, everyone benefits.

What are your favorite books?

You must be kidding Mr. Fyman

Lord of the Rings

One Hundred Years of Solitude

3 must-have apps on your phone?




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International Community Manager, GMIC

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