This year’s Grow Asia Track explored in detail the opportunities and challenges of launching business operations and expanding in key regions in Asia. With veteran speakers from companies like: Airbnb, Silicon Dragon Ventures, MobVista, OpenTable, BDA China, VIP.com, GGV Capital, Alibaba, QuPai, 500 Startups, Evernote, Olacabs, Vserv, Fortumo, Silicon Valley Bank, and Path, who have found success in Asia, attendees were able to learn about some new strategies for global growth in these markets. Moreover, the different speaker panels discussed the complexities of the Asian and Indian markets, the investment landscape, and the unique market opportunities within these markets.
Perhaps one of the biggest takeaways from this track was that no matter how much of a priority entering the Asian market is, companies must think locally and form their market strategies according to local consumers. Anand Subramanian, Director of Marketing Communications at Olacabs shared with the crowd that one of the biggest sources of success for them compared to Uber, was that they had local insights Uber didn’t. This same notion was expanded on even further by Linda Kozlowski, VP of Worldwide Operations at Evernote, who explained that thinking about local marketing and local development is key, and that developers must remember to build a product that is useable in devices internationally.
The track continued with keynotes and panels from MobVista, who shared their insight on Chinese Mobile Internet Companies, and concluded with a panel on investors from Silicon Valley Bank, WestSummit Capital, 500 Mobile Collective, and Silicon Dragon Ventures. This panel of successful investors discussed their strategies for investing in Chinese companies and what they believe are the big opportunities in the market.
For all companies looking to grow internationally, Grow Asia was the track not to miss.