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Global Mobile Internet Conference 2014 Beijing Presented the Opportunities Brought By the Next 50 Billion Mobile Internet Users

These highlights of GMIC Beijing 2014 are provided by Burson-Marsteller

Asia’s largest mobile conference, the Global Mobile Internet Conference (GMIC) was hosted in Beijing again this year at the China National Convention Center. Attendees were treated to a wealth of network opportunities, where they shared their views on the top trends that are shaping the industry.

Keynote Sessions

With a theme of “Mobilizing the Next 5 Billion”, this year’s GMIC is a truly global event, with an exciting lineup of inspiring speakers from China industry giants, Silicon Valley innovators, as well as big names from Russia, India and Japan. Industry leaders spoke at
keynote and fireside sessions, including:

– Mark Ren, COO of Tencent,
– Wang Gaofei, CEO of Sina Weibo
– Derek Shen, CEO of LinkedIn China
– Isao Moriyasu, CEO of DeNA
– Naveen Tewari, CEO of Tewari
– Stan Shih, Chairman of Acer Inc
– Vaughan Smith, Vice President of Facebook
– Trevor Worthington, Vice President of Global Product Development of Ford
– Yu Yongfu, CEO of UCWeb
– Uri Raz, CEO of Tango
– Dmitry Grishin, CEO of Mail.ru
– Andrew Ng, Co-Founder, Coursera
– Liu Jiangfeng, CEO of Huawei Honor
– Wang Xiang, President of Qualcomm Greater China and Global SVP
– Dan Wong, Vice President of Samsung

Showcasing Top-Notch Robots and Devices

GMIC 2014 invited world-class robot designers and their prime products to demonstrate how mobile internet would be integrated with robots – this could be happening in a near future where artificial intelligence would be a game-changer of the Internet and our lives.

Professor Hiroshi Ishiguro, Director of the Intelligent Robotics Laboratory, Osaka University, brought his android robot to the stage and discussed the latest innovations, trends and insights in the field of robotics including androids. He has recently been nominated as one of the 50 most influential scientists in Asia. Androids will deliver messages to sick people, visit conferences and work in department stores in the future.

Professor Ishiguro predicted that robots’ most immediate and popular deployment will be talking to people. He has recently designed and employed a small doll-size robot called Elfoid, a mobilephone-type telenoid. When it is connected to your mobile phone, it becomes the avatar of the person you are talking to. You feel the presence of the speaker by giving shape and expression to a simple phone conversation. This is proving very useful for elderly and patients who feel lonely in Japan and other foreign countries.

In addition, Dmitry Grishin, CEO of Mail.ru, shared his insights on the interaction of mobile and robotics and the opportunities in this area.

Mail.ru is the no.1 email service provider with the largest no. of users in Russia. In addition to his role as the CEO of Mail.ru, Dmitry Grishin is also a robotics investor. He shared his insights and offered three factors which will determine the success of the robotics industry.

The first factor, he said, was the design, outlook and usability of robots as these three factors affect user experience and they are important for producing human-like robots to be used in daily life with human beings. Also, the affordability of robots after mass production is crucial for ensuring a significant customer base. Last but not least, Dmitry emphasized that when it comes to developing robots, the focus should be the issues/problems that the robots can address/solve.

There are some advantages for software/internet companies to enter this market as they can always come up with new products and new user experiences without being limited by hardware design Dmitry said. He also said that software/internet companies are also capable of designing better communications functions and search functions within robots.

Apart from robots, various wearable devices, smart-car technologies and the WeTalk were presented in the 21 showrooms at the GMIC Beijing.

Also hosted at the GMIC is the Global Game Summit, gathering 200 of China’s top grossing games including Tencent, Chukong, Perfect World and 50 international developers and giving them a platform to discuss how to market to the largest user segment in China.

A Borderless Mobile World

At the GMIC 2013, we met international mobile star Jet Li whom we started a collaboration on charity over mobile internet. We believe in the power of cross-industry collaboration. This year, keynote speakerships, forum series and panel discussions on how to integrate mobile with finance, education, medication, automotive and smart home were held.

Andrew Ng, Founder of Coursera, shared his insights on the mobile Internet and education.In Mainland China, Coursera has established relations with a handful of universities offering original course material in Mandarin China. Mainland China is Coursera’s fastest-growing market and the second-largest, behind only the U.S.

As Coursera’s popularity grows worldwide, it has revamped its mobile application efforts. Today, China is number one source of downloads for android and number two for iOS. Andrew said that having a strong app presence is crucial because poorer members have intermittent access to the internet, but if they can download all course content onto a mobile device, they can then take it back with them to rural or net inaccessible areas. Coursera has emerged as a key platform for continuing adult learners, who need new skills or need to update skills they already have.

As for mobile finance, which is one of the most competitive fields in China, we held the Mobile Finance Session where we invited key industry players and industry observers to discuss the challenges and opportunities of mobile finance as well as trends in the industry.

One of the most well-known industry observers was Professor Chen Long from the Cheung Kong Graduate School of Business (CKGSB). He commented that there were two requirements which non-financial institutions should to meet when they entering the mobile finance industry. The first was having a good business model and the second was providing services to fill the gaps which the existing financial system could not fill. He concluded by saying that since the financial system in China is still developing, it was an ideal time for internet companies to enter this area, and that, empowered by mobility and transaction technologies, they would become the main challengers to financial institutions.

Outstanding Networking Opportunities

A key component of GMIC was networking with fellow attendees and mobile internet leaders, both before and during the Congress itself. Attendees also had a fun evening at the official after party.

International Communications Partner of GMIC Beijing 2014

This year GMIC partnered with Burson-Marsteller, which provided international communications strategies support for the conference.

Burson-Marsteller is a leading global public relations and communications firm with over 60 years of global insights in over 110 countries around the world. It has 14 offices in the U.S. and have field teams across 50 states in the country. In China, it was invited by Xinhua News Agency in 1985 and became one of the first communications consulting firms to enter China. Its Greater China team, comprised of over 250 people, has 6 offices including Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen.

Burson-Marsteller specializes in positioning China’s leading companies and government agencies as international players that are ready to enter the world on a global stage.  It has deep understanding of the challenges that confront China-based companies as they expand internationally. In particular, with broad local knowledge coupled with global insight, it is uniquely equipped to handle the challenges faced by Chinese companies while accessing the global market. It has guided our clients through periods of extensive growth, and helped position them in the global arena, including in China, as trusted companies and brands.

Through its work for Huawei, Haier, An Steel, DJI, VIPSHOP, Cheung Kong Graduate School of Business (CKGSB), Global Mobile Internet Conference (GMIC), BoAo Forum and others, it has developed a reputation for helping Chinese brands enter new international market. Burson-Marsteller has helped to strengthen these companies’ global reputation and has positioned them for long-term international success by leveraging our global and multi-cultural team and our sensitivity of cultural issues vis-a-vis China and the rest of the world.

Its business is built on enhancing the value of brands – from established multinational corporations to nascent start-ups.  It has built solutions that go beyond paid, owned, and earned, to focus on what matters most.

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