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Annual Smartphone Sales Surpassed Sales of Feature Phones for the First Time in 2013 – Gartner

Worldwide sales of smartphones to end users totaled 968 million units in 2013, an increase of 42.3 percent from 2012, according to Gartner. Sales of smartphones accounted for 53.6 percent of overall mobile phone sales in 2013, and exceeded annual sales of feature phones for the first time.

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Worldwide Smartphone Sales to End Users by Vendor in 2013 (Thousands of Units)

Smartphone sales grew 36 percent in the fourth quarter of 2013 and accounted for 57.6 percent of overall mobile phone sales in the fourth quarter, up from 44 percent year over year . This increasing contribution of smartphones was led by growth in Latin America, the Middle East and Africa, Asia/Pacific and Eastern Europe, where smartphone sales grew by more than 50 percent in the fourth quarter of 2013.

With a 166.8 percent increase in the fourth quarter of 2013, India exhibited the highest smartphone sales growth among the countries tracked by Gartner, and Latin America saw the strongest growth among all regions (96.1 percent) in the fourth quarter. China also contributed significantly to worldwide smartphone sales as sales grew 86.3 percent in 2013.

In the smartphone OS market, Android’s share grew 12 percentage points to reach 78.4 percent in 2013 . The Android platform will continue to benefit from this, with sales of Android phones in 2014 approaching the billion mark.

Worldwide mobile phone sales to end users totaled 1.8 billion units in 2013, an increase of 3.5 percent from 2012 . Users bought 490.3 mobile phones in the fourth quarter of 2013, an increase of 3.9 percent compared with the same quarter in 2012.

Chinese mobile phone manufacturers had a very good year according to the report. Huawei smartphone sales grew 85.3 percent in the fourth quarter of 2013 to maintain the No. 3 spot year over year. Huawei has moved quickly to align its organization to focus on the global market. Huawei’s overseas expansion delivered strong results in the fourth quarter of 2013, with growth in the Middle East and Africa, Asia/Pacific, Latin America and Europe. Lenovo saw smartphone sales in 2013 increase by 102.3 percent and by 63.1 percent in the fourth quarter of 2013. Lenovo’s Motorola acquisition from Google will give Lenovo an opportunity to expand within the Americas.

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International Community Manager, GMIC