Lei Jun, founder and CEO of Chinese smartphone maker Xiaomi said he is determined to continue creating world-class phones, capable of competing with the global heavyweights at a fraction of the price.
“I admire giant companies like Huawei, Tencent, Sina and Alibaba, but I don’t want to create another Huawei, Tencent, Sina or Alibaba. My dream is to maintain my current company as a small one. (like a) small restaurant that people line up outside of to buy my products, and my friend will call me to reserve seats for them.” Jun said during a keynote address to the 2013 GMIC Beijing.
In late April, Xiaomi’s news smartphone, the Mi-2S 32GB sold out (200,000 units) in less than a minute after it went up for sale.
Lei went on to explain he bases Xiaomi’s business strategy on the examples set by two Chinese companies – Tong Ren Tang traditional medicine chain, which has a history of more than 300 years in China, and Hai Di Lao Hot Pot, which is famous for fast and friendly customer service.
Two of Tong Ren Tang’s business principles appeal to Lei Jun – its adherence to strict moral and quality baselines and its fair and reliable treatment of its employees.
Haidilao’s exceptional customer service inspires Lei Jun, who said he wants his staff to communicate with their clients and customers as much as possible so that his company can pinpoint problems and get feedback from the users.
Despite criticism from many outside sources, Lei Jun said he will continue working towards perfecting Xiaomi’s business model and will keep striving towards the “perfect” smartphone.
Missing out on attending GMIC Beijing? Register now a Free Expo Pass for GMIC SV (full price: $100). Moscone Center, San Francisco. October 21-23, 2013.