Making its way into the electronics industry, Netease (网易) quietly opened today its very own shopping comparison service named Huihui. The shopping service aims to work as a third party to provide fair and objective purchasing services for customers by providing guidance in B2C and C2C services, including advertising and marketing solutions.
Netease will cooperate with businesses through CPS partnerships involving a commission system in accordance with sales results as well as through sharing search data from the Huihui platform.
This is not the first time that Netease has explored the electronics industry. Its attempt to create a luxury shopping mall with its online service Shangpin in January 2011 were unsuccessful, and they ended up closing the service in December 2011. Huihui will hopefully hold a different story for the firm. Perhaps Netease is nodding towards competition with the electronics giants Jingdong, Suning, and Gome, who are now being investigated for pricing fraud. If this is the case, Netease might be able to fare well in this newest venture.
Source: Sina Tech