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GMIC 2012 – [G-Startup Competition] Growth Stage

The last G-Startup session for the day yesterday was the Growth Stage Competition. A total of 6 teams pitched in front of the judges for this round.

Judges for this round:

Carlo Longino, Director, WIP
Wen Shui Bin, Managing Partner, Shenzhen Touch Wood Investment Management Ltd
Volker Heistermann, Co-Founder/Managing Director, Yushan Ventures
Li Feng, Partner, IDG 

After a long day of listening to pitches, a few of them actually caught my eye. Let’s have a look at their pitches!


Julu Mobile (China)

China’s first mobile commercial interaction platform, Julu seeks to solve the problem of mobile advertisements in China. Time is increasingly being spent on mobile, but much less on advertisements correspondingly. Julu identified those main problems; ad content is always irrelevant; the interaction not engaging enough; and users do not trust those mobile ads.

In the midst of transforming ads into an engaging mobile experience, Julu wants to focus on technology. Its team of 8 is made up entirely of programmers and engineers, and none are in charge of sales or marketing. (which got them many questions from the judges) Julu also made use of user data to make their ads more efficient in reaching the correct target audience. Their focus was on China’s high end mobile users, with their demographics, e-commerce behaviours and social patterns. Based on these data collected, suitable ads will then show up when users are in the midst of downloading apps or have some waiting time to spend.

One remark I remembered most vividly from the pitch was they wanted to have a deep understanding of what Chinese users want, and having been a victim of many mobile ads myself, I can’t help but think that Julu may just knick it here.


Wan Dou Jia (China)

Boasting a figure of 35 million installs, most smartphone users in China must have heard of Wan Dou Jia one way or another. It strives to make smartphones easy for anyone to use, anywhere he is. One direct use is to help the elderly get used to new phones easily via simplifying the learning process.

Via the syncing of the phone and laptop, users can manage call logs, messages, music, pictures, and even download apps onto their phones using their latops. Also, Wan Dou Jia aggregates apps and allows sharing and commenting of apps.

Once again, another company in the mobile industry with impressive figures to back on.


Mila (Switzerland)

Mila aims to revolutionize the way small businesses interact on the global scale, via their business app. In fact, Mila is actually a virtual character created by the founders that acts as your social business assistant in the running of your business. It helps you in everything you need for your business, putting your services online, helping you deal with payments via its payment engine, making billing easy and paperless.

She also helps you to boost your social business network by incorporating networking functinos such as contacting customers, allowing you to pay bills online and earning loyalty points whenever a deal has gone through. On top of that, Mila helps you to locate potential customers in the vicinity by analyzing social media traffic and user preferences, acting as a match-making service for small businesses, bringing customers and service providers together in a whole new way.

Looking at this model made me think of Taobao in China and the potential that it may bring. According to the pitch, China and the Asia-Pacific region accounts for a high proportion of the global market. For companies of size 1-10 employees, there were 48 million such small businesses in China, and another 43 million in the Asia-Pacific region. With the expanding growth in the smartphone market in China, coupled with such incredible numbers of small businesses in the region, I’m looking forward to the synergy it can form with the local business community.


MyBall Ltd (Chinese Taipei)

WaWaBank is a Location Based Service (LBS) mobile coupon platform that uses its LBS functionality to advertise and promote nearby deals in a several categories such as dining, movies, shopping, and hotels. The creators solved the problem of users holding multiple credit cards at any one time, and integrated all deals and discounts provided by different banks into one app. This allowed users to have a quick and easy view of all deals available, instead of going to a restaurant and realizing another credit card that he left at home actually offered a much better deal.


BeiZ (Finland)

BeiZ concentrates on fun and educational high-quality games for children. Their best seller, Lola Panda, helps children in alphabet, math and puzzle games, and they have been played millions of times, taking top positions in many leading digital game shops globally.

According to the founders, their user base grows between 7% to 23% a month, and they are at the crossroads of 2 rapidly growing areas – digital distribution and educational games.


Leiyoo (China)

Leiyoo information technology is the first to develop HTML5 games in China, and the leader of HTML5 technology. They focus on using HTML5 technology, to provide games and game development tools for mobile devices, therefore bringing outstanding values to users and developers.


That’s all for today at GMIC 2012 G-Startup. We will be receiving news on the winner for this round on Day 2 of GMIC. So stay tuned!

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