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GMIC 2012 – [G-Startup Competition] Fire Pitches

So we’re down here at the China National Convention Centre, Day 1 of GMIC, and we’re excited to witness the live pitching of the G-Startup 2012 competition. The G-Startup competition this year saw 100 applications hailing from 19 countries. This morning, we will be looking at 16 finalists presenting their pitches.

For the first pitch in the Wildcard competition, we have 5 contestants, and only one of them will be chosen to be added to the early seed-stage competition, which will happen later in the day. Each company will pitch for just 3 minutes, and the judges will then follow with a Q&A session for 1 minute.

Wildcards on Stage

Urthecast (Canada)

Urthecast wants to launch the world’s first high definition, streaming video platform of planet Earth. By attaching medium and high resolution cameras on the Russian module of the International Space Station, users will be able to see HD images of Mother Earth in real time, even on your mobile phones!

Urthecast provides an enhanced version of Google Earth, coupled with a Youtube like search function. On top of that, users will be able to engage social media in real time; SNS plugins such as Facebook and Twitter will allow social interaction.

Data and media content sales can be made to businesses or media companies. And firms can place their advertisements on the map as well, Starbucks for example may pay to place their logo on specific spots.

Urthecast embraces competition as they enjoy certain advantages having signed agreements with several institutios. Competitors also have a much higher cost structure due to sunk costs borne in launching their own satellites. Having said that, we’ll see how Urthecast revolutionizes real time video without infringing upon user privacy!


Viatun (British Virgin Islands)

Viatun strives to make web surfing experience safer, faster and more cost effective, via its data compression and encryption technologies.

We were told that using Viatun’s data compression saves network usage fees by up to 90%, and this is especially useful for consumers on data based subscription plans. It also pushes data faster, and works on any network, and any mobile operator in the world. What’s more, it is compatible with all systems, and even provides desktop services.

Since November last year, it has 20,000 downloads on Android, and the iOS version has just been launched this March. Moving ahead, Viatun is in the midst of localizing software into the Chinese market.


Mugeda (China)

Mugeda is the world’s first full-featured HTML5 animation platform working on cloud computing. It is dedicated to provide comprehensive solutions to create, deploy, and publish HTML5 rich media ads for mobile devices. Currently in the market, most advertisers are dealing with words, or pictures. These formats are fast over clouding the industry, and consumer sensitivity towards such marketing efforts is depleting, thereby not effectively maximizing expensive marketing dollars.

However, it is very hard for advertisers to move forward due to the difficulty of technical development of more complicated presentation formats such as flash ads. This is the gap of the industry that Mugeda is tapping on. The company creates a platform that will simplify flash advertising, compressing ads to relatively small sizes (5-30kilobytes), facilitating seamless optimization with mobile devices, and customizing it for different mobile devices. In this way, mobile advertising is very much value added, in a much faster, effective way. Mugeda shares their expertise with advertising agencies, thereby gaining effective returns through such partnership.


Guobi (China)

This is an interactive handwriting platform, which is a highly human sensitive user- computer communication platform, dedicated to provide desktop portal for mobile intelligent terminals, which can lead to any application.

Interestingly, the product allows users to input desktop writing on their smartphones, and immediately access their contacts, apps and media files. After which, they can share it via email or other supported SNS platforms such as microblogging site Weibo. On top of that, the users can write questions on the desktop and obtain web results via web queries.

Winguo wants to be the entry point for devices and web functionality, and generate an opportunity to direct user traffic.


Monaca (Japan)

With the increasing use of smartphones in the fast growing mobile industry, mobile apps have become more popular for programmers as well. However, with multiple operating systems such as iOS, Android and Windows, compatibility poses a huge problem for programmers if they intend to release their products on multiple platforms.

Monaca, is a cloud-based tool that helps programmers build native apps and making the process easier to build on multiple operating systems. By using HTML5 and JavaScript as its main programming language, programmers will definitely save lots of time and effort in developing the same product for different platforms.

What’s cool about Monaca – it runs entirely in your web browser, no additional software is required, and no need for any further purchase to utilize the iOS platform. Having a freemium system, Monaca is entirely free to use, and charges for its debugging service and professional support service.


All the teams deserved the Wild Card spot, but the judges have decided, and the winner for Fire Pitches is.. Urthecast!

Congratulations, and all the best for the Seed Stage Growth Competition later today!

Jason Lin

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