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GMIC 2012: A Reflection On What We Are About To Do

Before GMIC2012

GMIC 2012. It is finally here.

I write this sitting on the floor of the CNCC next to a van that is part of one of our exhibitors’ displays.  People keep offering me a chair, but I find when I write these sort of articles, the floor seems to help me reflect.  It’s humbling.

As you can probably imagine it has been a crazy few months for us at GWC, but all that work is about to pay off. We are a small company, only about 30 in size, but we have big dreams.  GWC isn’t the easiest company to work for, nor is it the highest paying. But there’s something about this company that I have come to call “family” that makes you want to struggle to see it succeed.

Last year I believed we were going to jump the shark with GMIC 2011 – that this was going to be an assignment that I would conveniently leave off my CV when looking for my next job. I was wrong.

Don’t get me wrong, it was not a perfect conference, nor was it the best conference I had ever been to in my life.  That said, if you knew the challenges we were up against, hearing we were the best tech conference in Beijing for 2011 from those in the industry makes you feel like you accomplished something worthwhile.

We often struggle to define GWC’s role in the grander scheme of things.  I am often heard  to remark that we are the mafia.  But behind all the fancy buzz words and marketing ploys, what we do is simple.

Bringing people together, making the world a little smaller, giving you the platform to tell your story – that’s what GWC does. And frankly, we’re getting pretty good at it.

So here we are on the eve of GMIC 2012. This year’s conference promises to be even better than last. We have 5,000 people registered to storm the gates tomorrow, we have some of the biggest names in the industry speaking, and we have over 60 international correspondents and nearly 400 domestic correspondents on hand to cover it.  Not bad for a conference that two years ago was held in a hotel ballroom.

Wen Chu, David Song, Bo Yiqun, Barrett Parkman, and the rest of the GWC staff have poured their hearts into making GMIC the biggest little tech show in China.

Sitting here watching the work crews build the exhibition booths, the event team rehearse the show, the volunteers scurry like ants in all directions as they rush to get everything ready for tomorrow morning is a humbling experience.

I guess that’s why writing this sitting on the floor felt appropriate.

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  1. Duncan Leung says:

    Jia you guys! Knock it out of the park!

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