With the famous acquisition of PopCap games by EA in 2011, the company came on board for EA’s great mobile games expansion. This year at GMIC, David Roberts, PopCap’s CEO since 2005 and now SVP of EA, will be explaining the story of the sale as well as what is behind their success in building such addictive titles as Plants vs. Zombies, Zuma, and Bejeweled.
David Roberts has more than twenty years of experience in the technology field. With his expertise at PopCap, he has brought the company into the mainstream and is also helping EA expand its business in China. At GMIC, he will be interviewed by Richard Robinson, President and Co-Founder of Youlu.