What if a mobile app was able to track all your movements? Additionally, what if a program detected how many times you visited a location every month without any user input?
It might sound like an invasion of privacy in the highest degree, but at least if one believes in the theories behind the technology, then developer Alohar Mobile has greater foresight than others about the revolutionary possibilities of locational data. They aim to redefine and recalibrate the way that spacial information is processed and to make the experience more beneficial for both consumers and developers.
Beginning as a prototype called “Placeme” and an SDK package for developers, the technology is what Alohar is calling an “ambient” location platform, and Sam Liang, Alohar’s CEO, will be presenting a demo of the technology at this year’s GMIC2012 on May 11th.
Some characteristics of the platform obviously go beyond the conventional. In order to more effectively track mobile user’s behavior, the program uses local motion-sensing technology and complex algorithms that collect data separately from GPS, providing phones with longer battery life, and customers with a number of interesting functions.
Not only does the app detect the location of users automatically without check-in, it also notifies users when they arrive or depart and the time spent at the location, creating a variety of metrics to describe user activity and behavior.
Imagine, for instance, that an app presents reward coupons to users who visit a retail store several times a month. Or consider that Alohar could determine a user’s location not by GPS, but also by how fast they are walking. By combining this with data about where users have been before, the time of day, and the wireless networks available in the vicinity, the application would be able to determine exact locations based on probabilities.
Of course, this may be a privacy concern, and the wealth of behavioral statistics could be a very valuable tool for marketing and advertising purposes, raising some questions about who this product is really for. Yet the possibilities are exciting for both consumers and developers alike, as the app eliminates an absolute reliance on GPS and user-provided data. Think, for instance, of the emergency measures that could be taken if, by detecting through motion that a car has crashed, the phone dialed 911 automatically.
It should be an exciting demonstration of what we will be seeing in the mobile Internet realm in the months and years ahead. Alohar has already begun to work with a number of developers, and they will most certainly have something interesting to show to us at GMIC. Be sure to attend this exciting event next Friday, May 11th.