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RIM Courting Developers in China with Blackberry 10

Blackberry 10, RIM

The Blackberry has seen a tremendous loss of sales in the past year as smartphones have stormed the markets. With forecasts falling and sales looking bleak for RIM, the Ontario-based inventor of the Blackberry is aiming to attract investors in emerging economies this week. One particular target appears to be China, according to recent reports.

In a press conference this week in Florida, RIM displayed its new Blackberry 10 software with great fanfare to an expectant audience of enthusiasts. Though it has a number of new features that will appeal to the diehard, RIM faces competition from an already vast network of dedicated Android and iOS fans that will likely be eating up other recent news (including  Samsung’s new Galaxy release tomorrow in London).

While there is certainly reason for RIM to hope for a rebound, the product will not have any official hardware release to accompany the software until the end of the year. For now, fans are limited to test units that appear to be quite similar to their competitors.

All this comes as the Ottawa Citizen reports that RIM has sent representatives to China’s universities to train software developers on their BB10 software. With Asia representing a significant portion of its revenue, RIM hopes to keep the hype alive by courting investors and programmers.

Though it remains to be seen if they will be successful, at first appearance the product appears to be competitive, particularly with its flicker photo device. By capturing photos automatically before and after the shutter button is pressed, users are given the option of choosing several different shots before confirming.

Sources: The Next Web, The Verge

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