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Christopher Kassulke, CEO of HandyGames: Don’t Put Your Eggs In One Basket

 

 

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Having been working behind the stage at mobiSights from the day we were brainstorming about the name, Calvin decided it was time for me to finally write something for the world to see as well.

For our daily review of speakers of the Global Mobile Internet Conference 2012, today we will be zooming in on Christopher Kassulke. Christopher is the CEO and co-founder of Handy-Games, a veteran European mobile game development company.  Having successfully made the transition from feature phone to the smartphone business, it is a company I personally admire for its skill to adapt (which is what it is all about in the long run).

HandyGames was founded in 2000 by Christopher, his brother Markus Kassulke and Udo Bausewein and have since dedicated themselves to building quality games of which a few recent titles are Guns’n’Glory, Aporkalypse and Townsmen.

With the idea that putting your eggs in one basket isn’t a smart move, HandyGames’ games support iOS, Blackberry, Android, JavaME and Windows Mobile 7 platforms. Christopher: “It doesn’t matter if it’s Java, iPhone, Android, Blackberry or Windows.  HandyGames is a company that’s full speed on all platforms.”

@GMIC

Having adopted the free and freemium business model and making most if its revenue via in-game advertising, Christopher will likely share HandyGames’ belief and experience that the free model can definitely pay off. With the unwillingness of mobile users to pay for content in China, his presence at the GMIC2012 might cast some light on how to tackle that problem and build a lucrative business in China.

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