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DeNA Gets It’s Game On And Doubles Down On China

Last month we reported that DeNA and Jack Ma’s Alibaba had struck up a significant deal.  We initially speculated publicly (and later confirmed internally) that the deal had its roots in the time DeNA China CEO, Wang Yong, and Alibaba CTO, Wang Jian spent together on GWC’s G-Trip to Silicon Valley last fall.

DeNA, a mobile platform operator based in Japan, signed a deal with Alibaba last December to bring its Mobage platform to the Aliyun mobile operating system.  Aliyun is a heavily modified smartphone operating system that relies heavily on cloud computing technology.

Well, it looks like DeNA has gotten cozy with yet another GWC member, NetDragon.

Under the joint venture, DeNA and NetDragon will partner to open an office of 30 employees during the first quarter of 2012.  This office will not only generate original content, but also localize DeNA’s non-Chinese games to make them more suitable to the Chinese market.  Additionally, these games will then be distributed through DeNA’s and NetDragon’s gaming platforms to consumers.

This arrangment allows DeNA to tap directly into NetDragon’s 40 million users that download games from both its web and app store – obviously a big boost to DeNA’s market reach and NetDragon’s portfolio of games.

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