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Tablets For Her, India Is Embracing Its Feminine Side


There is no doubt India is a  colorful country, but now technology, particularly the tablet market, is also catching the fever in India.  Earlier this year we  saw expensive tablets released from Apple, Samsung, RIM, and Huawei.  On low end, India saw the launch of the insanely cheap Aakash  tablet priced at $35.

But now there is a new twist – a tablet launched especially for women, the Milagrow TabTop.

Women have fast evolved as intelligent consumers of electronics. They know and look for features important to them and go for devices that are both easy-to-use and carry. As it weighs only 275grams, it slides in with ease into a woman’s handbag. The Woman’s TabTop is created for women professionals who look for an ideal combination of a powerful device, both in terms of performance and portability without lugging around excess weight. We have also preloaded it with special women security and anti theft applications.
— Rajeev Karwal, Founder of Milagrow

The technical specifications are more or less the same to any other similarly priced tablets, such as the Rs 13K from Reliance 3G, HCL Me, or the Spice Mi-tab.

  • A 7″ Capacitive Screen in the non-standard 4:3 Aspect Ratio.
  • USB 2.0 Host Capabilities with 2 USB Slots
  • Dual Cameras
  • 8GB Internal Memory and a SD Slot
  • HD Video Output
  • Battery Life of 8+ Hours
  • 3G and WiFi Modules
  • Powered by a 1.2Ghz Processor running Android 2.3.1
  • 1GB RAM  (DDR3)

Why Is It Called A Women’s Tablet?

The manufacture says it has created the tab with a “Special UI for Women” and “Special Security Applications”.  Being 7 inches, it is easy to fit into a woman’s purse (well most, some of these trendy purses are really small).  It also comes pre-loaded with 50+ applications.  However, in reality, the most woman-centric aspect is its color.  Available in pink, blue, grey, and black – the question is “Will a pink tab appeal enough to women when up against other tabs?”  Remember, most of them will be buying a cover for their tab anyway.

We’ll have to let the women decide, but Milagrow thinks so.

Price Sensitivity In India

One thing is for sure, India is a price sensitive consumer market.  Earlier this year we saw the world’s cheapest tablet, the Aakash, launched in the Indian market.   1.4 million units were sold within the first 2 weeks which means 100,000 units were booked per day (on average).

Around two weeks ago, we received a call from India’s computer emergency response team that our website was probably suffering from a large cyber-attack. We had to inform them we had just opened sale through our website.
— Suneet Singh Tuli, CEO of Datawind

The manufacturer is happy, but demand is currently beyond their single manufacturing plant at Hyderabad?  They are supposedly going to open 3 more plants – one in Cochin, another in Noida, and an additional plant in Hyderabad.  The tablet was supposed to be for students.  In reality though, it has gotten more response from the non-student consumers – not surprising given its price.

Seems to me anyone wanting to try out tablet life would think this would be a good way to experiment. The large lower-middle class section of India that really wants to play in the tech gadget world comes to mind – and that’s exactly who is buying.

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