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Samsung Shooting for 40% of the Smartphone Market Share in India

Samsung, which right now has an 18% market share in the Indian smartphone market, has said its R&D center in India is focusing on bringing localized solutions to tap growing demand for smart phones and tablets with the roll out of 3G services. “We launch about 40-45 handsets in a year and a fair chunk of these would be smart phones … We currently have 18% share of the Smartphone segment and by the end of the calendar year, we should have a 40% share,” stated Samsung’s Head of Mobile and IT in India, Ranjit Yadav.

Samsung has triple Indian handset output with the introduction of the  RS-315-CR  with caused an investment of approximately $70 million bringing its total investment to $100 million. “India is one of the top three mobile markets for Samsung in the world and we stand committed to this market and Indian consumers,” Samsung President and CEO for South West Asia, J S Shin.  “Given the strong potential of this market, we are working on consistently strengthening our presence in the country through a very innovative mobile portfolio, as well as enhance manufacturing, operations, research and development.”

Earlier this year Samsung launched its smartphone, the ‘Wave II’ (S8530), which is based on the “Bada” platform, the company’s own proprietary operating system.

More impressive is the pace with which Samsung is grabbing Indian consumers.  Samsung has been able to generate higher consumer confidence in the Indian market than Apple because of their committed R&D  (particularly for Indian market) regular sales strategy, committed quality, and affordable prices.

Samsung has many successful models in India and has always received positive responses from Indian consumers. Following this track record it would be remiss to this that the chances weren’t good for the Samsung Galaxy Nexus to be a front runner in its category.

Android Ice Cream Sandwich Spices Up The Smart Phone Industry

Google, at the recent AsiaD event in Hong Kong put on by AllThingsD, unveiled their new weapon for smart phone industry, Galaxy Nexus. This is the first big change by Google to Android since 2009.

Google needed this to counter recent developments by iOS5 , iPhone 4S and Nokia launching their Windows Phone 7 devices at Nokia World by the end of this month. Google ICS launch has spicy up the Smartphone market. Samsung galaxy nexus will first Device with ICS, soon LG Optimus 2X an HTC devices will also get Google ICS.

Specifications:

  • Redesigned UI in Android 4.0
  • 4.7-inch Super AMOLED HD 1280×720 touchscreen
  • TI dual-core 1.2 GHz processor
  • Two versions: SCH-i515 for LTE and CDMA networks (read: Verizon), and GT-i9250 for GSM-based carriers
  • 5 MP autofocus rear camera with LED flash and 1080p HD video recording
  •  1.3 MP front-facing camera
  • GPS, NFC, Bluetooth 3.0
  • Dual-band Wi-Fi a/b/g/n
  • 1 GB of RAM
  • 32 GB of built-in storage
  • MicroSD card support
  • 1,750 mAh battery
  • Dimensions: 136x68x8.8-11.5 mm
  • Weight: 135 g
  • OS: Android 4.0 Ice Cream Sandwich
  • LTE and HSPA+ connectivity

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