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"Angry Birds" Flying to China

If you haven’t heard of the hit puzzle game “Angry Birds” then it’s very likely you have been spending a lot of time under a rock somewhere, as it’s taking the world by storm. Angry Birds was developed by Finland based developer, Rovio, founded in 2003 by Niklas Hed, Jarno Väkeväinen, and Kim Dikert, and is one of Europe’s leading independent developers of wireless games with an ever-growing portfolio of award-winning titles.

Since its release for Apple’s iOS devices in December 2009, over 50 million copies of Angry Birds have been downloaded, and versions have appeared for other touchscreen-based smartphones and tablets.

The widespread success of Angry Birds owes itself to the meticulous planning of game dynamics and attention to detail of Rovio. By making the game simultaneously fun and simple to play, Rovio has found a winning combination, of an internationally accessible and relevant game, to both casual and hardcore gamers.

The once unknown company was instantly launched to stardom with the success of Angry Birds. Some of the company’s successes and record setting achievements through the game include being the top selling paid Apple Store app in both the US and UK in February 2010, just two months after the game’s launch, and receiving over 1 million downloads within 24 hours of its launch on Android. Moreover, the game has held the #1 spot in the US Apple Store since Spring 2010 (with other apps beating it out for short periods on occasion). Now Rovio has turned Angry birds into a full fledged brand, with various Angry Bird paraphernalia available for sale, and even a movie planned for late 2011.

Having conquered much of the western world, Rovio now seeks to gain a stronger talon-hold in Asia. Rovio’s very own Mighty Eagle, Peter Vesterbacka, will be flying to Beijing to speak at the Global Mobile Internet Conference from April 27th-28th, and has specifically voiced interest, to the Great Wall Club, in meeting with some of their member organizations at the Conference. Tentatively, Rovio will be meeting the major players in mobile and Internet, such as, RenRen, Baidu, and Tencent, among others, as well as with the top 3 mobile operators in China.

The mobile gaming space is heating up, and with Tencent’s recent investments and acquisitions making waves in the past month with their purchase of US based Riot games, it’s not unlikely to see more investments or acquisitions from Chinese Internet players of US gaming comapanies.

As Angry Birds flies to China, there are three main platforms they could land on: Mobile Operators, Handset Makers, 3rd Party Platforms (RenRen, KaiXin, 91, etc).

Opening it up to our readers, we’re interested to hear what possible partnerships you see developing from Rovio’s interest in China and China’s mobile and Internet platforms, and what topics you want to hear from Rovio’s Mighty Eagle, Peter Vesterbacka at GMIC 2011?




About the Author

Nnamdi OfforAn entrepreneur at heart with a passion for stimulating change for good. Proficient in Korean, and Mandarin, and currently working on Japanese, Nnamdi is positioning himself as a key liaison in the emergence of the worldwide market in East Asia.

Follow Nnamdi Offor: Twitter @nnamdijrNnamdi Offor Linkedin

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